SONY VISION-S HMI CONCEPT (AFEELA)
Services
Product Design (ID)
User Interface Design
Storyboarding
Motion Design
Client
Personal
Location
Torrance, CA
Year
2022
Credits
Sony, Honda, Afeela
Info
This is a co-op UI/UX project for the Sony Vision-S before it became the ill-fated Honda/Sony Afeela electric vehicle. Our mission explored a mobile focused onboarding experience with Playstation 5 design language for specific demographic. Between two designers, we completed a full product design cycle, starting with design thinking, guerrilla research, persona creation, journey mapping and finally ending with a visual design prototype.
